CRM Systems Development
CRM (Customer Relationship Management) presents a tool supporting the improvement of relationships with the customers, monitoring of mutual communication and planning of activities. The stored historical data will help in analysis of a customer, creation of campaigns, business offers and deciding at draft of marketing strategy. CRM system may be a simple, but also a complex information system, consisting of a server part for data storage and assurance of communication for web, desktop and mobile application. These are mainly mobile application for phones and tablets, which allow the sales representatives to have all necessary data always accessible, to perform presentations directly at the customer or simply update the necessary data.